HBR guide to better business writing / Bryan A. Garner.
Topic:
COMMUNICATIONSPublisher/Date:
Boston, Mass. : Harvard Business Review Press, ©2012.Series:
Harvard business review guidesSummary:
"When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a luxury. But it's a skill you must cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. This book will help you (1) push past writer's block; (2) grab--and keep--readers' attention; (3) earn credibility with tough audiences; (4) trim the fat from your writing; (5) strike the right tone; and (6) brush up on grammar, punctuation, and usage."--Publisher's description.