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Municipal Technical Advisory Service (MTAS)

Start with why : how great leaders inspire everyone to take action

Sinek, Simon.
New York, NY : Penguin; Portfolio, 2009
Includes bibliographical references (p. [233]-239) and index.
In studying the leaders who've had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way -- and it's the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be lead, and people can be inspired. And it all starts with WHY. Any organization can explain what it does; some can explain how they do it; but very few can clearly articulate why.