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What's in a name? How your public park can secure naming rights for facilities

Topic: 
PARKS AND RECREATION--FACILITIES--NAMING
Author: 
Hoover, Dianne.
Publisher/Date: 
2006
Note: 
In Parks & Recreation - Vol. 41 - no. 8 (August 2006).
Summary: 
Considering policies for naming rights may be beneficial not only to your city and the sponsoring company, but to the community as a whole.