In tap we (dis) trust : why customers choose bottled water / Samantha Zuhlke, Melissa Walker, Ted Corrigan, and David M. Cwiertny.

Abstract: A research team partnered with Des Moines Water Works to interview residents about their attitudes and perceptions toward drinking water to identify why consumers choose commercial water and how utilities can alleviate distrust. Five focus groups were asked questions such as, "What kinds of problems do you experience with tap water?"