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Telling your story through effective media relations

Topic: 
PUBLIC INFORMATION--MEDIA RELATIONS
Author: 
Summerfield, Scott.
Publisher/Date: 
2008
Note: 
In Western City - Vol. 84 - no. 6 (June 2008)
Summary: 
While press releases still have their place in the communications toolbox, programs that are important to the city should be strategically pitched to the media so that your residents, business community, and visitors can learn as much as possible.
Additional Author: 
Benninghoven, Sheri.