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Making the media work for you

Topic: 
PUBLIC INFORMATION--MEDIA RELATIONS
Author: 
Stittleburg, Philip C.
Publisher/Date: 
1994
Note: 
In NFPA Journal -- Vol. 88 - no. 6 (November/December 1994)
Summary: 
In many instances, we are inclined to shun the media people, and when we do, we may be passing up the opportunities to givve deserving people their well-earned recognition.