Table of Content: Preface: Primary vs. secondary greatness -- I. How to achieve primary greatness. The secret life ; Character : the source of primary greatness ; How to align yourself to principles ; Staying on true north ; Reprogramming your thinking -- II. 12 levers of success. The lever of integrity ; The lever of contribution ; The lever of priority ; The lever of sacrifice ; The lever of service ; The lever of responsibility ; The lever of loyalty ; The lever of reciprocity ; The lever of diversity ; The lever of learning ; The lever of renewal ; The lever of teaching -- A final word: Get wisdom -- A final interview with Stephen R. Covey.