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Why bad ads happen to good causes : and how to ensure they won't happen to yours

Topic: 
PUBLIC INFORMATION--PRESENTATION SKILLS
Author: 
Goodman, Andy.
Publisher/Date: 
[Los Angeles. Calif.] : Andy Goodman ; Cause Communications, 2002
Note: 
Print version.
Summary: 
Are your print ads giving readers what they want and need? Learn what readers are looking for in print advertisements.