What can we help you find today?

Municipalities score big with sports marketing initiatives

Subjects: 
Economic development--Marketing plan
Status: 
Avail
Format: 
Article
Description: 
p. 8-12 : ill. ; 28 cm.
General Contents: 

In Virginia town and city. -- Vol. 43, no. 7 (July 2008)

Abstract: 
Participatory sporting events have become big business for municipalities, generating revenue by attracting athletes and their family and friends who frequent hotels, restaurants, entertainment venues and shopping districts.
Publish Date: 
2/10/2009
Author/Speaker: 
Jackson, Katherine