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Municipalities score big with sports marketing initiatives

Topic: 
ECONOMIC DEVELOPMENT--MARKETING PLAN
Author: 
Jackson, Katherine.
Publisher/Date: 
2008
Note: 
In Virginia town and city. -- Vol. 43 - no. 7 (July 2008)
Summary: 
Participatory sporting events have become big business for municipalities, generating revenue by attracting athletes and their family and friends who frequent hotels, restaurants, entertainment venues and shopping districts.