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Marketing the 21st century library : the time is now

Topic: 
LIBRARIES--ADMINISTRATION
Author: 
Lucas-Alfieri, Debra.
Publisher/Date: 
Waltham, MA : Chandos Publishing, 2015
Series: 
Chandos information professional series
Note: 
Includes index and bibliographic references (p. 97-99).
Summary: 
"Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers....