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How women decide

Subjects: 
Women,Psychology,Businesswomen,Women employees,Women executives
Status: 
Avail
Format: 
Article
Description: 
p. 78-84 : col. ill. ; 28 cm.
General Contents: 

In Harvard Business Review, Vol. 91 no. 9 (September 2013).

Abstract: 
As buyers in a business-to-business (B2B) setting, women make decisions differently than men do. Executives at Deloitte designed a training program that raised awareness of those differences and improved interactions with all prospective clients.
Publish Date: 
4/16/2014
Author/Speaker: 
Benko, Cathy; Pelster, Bill