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How women decide

Topic: 
WOMEN
Author: 
Benko, Cathy.
Publisher/Date: 
2013
Note: 
In Harvard Business Review - Vol. 91 no. 9 (September 2013).
Summary: 
As buyers in a business-to-business (B2B) setting, women make decisions differently than men do. Executives at Deloitte designed a training program that raised awareness of those differences and improved interactions with all prospective clients.
Additional Author: 
Pelster, Bill.