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How to manage a publicity program

Subjects: 
Communications
Status: 
Avail
Format: 
Article
Description: 
p. 62-66.
General Contents: 

In Economic Development Review -- Vol. 8, no. 2 (Summer 1990)

Abstract: 
An economic development organization needs a publicity program that will register its name and purpose in the minds of the general public.
Publish Date: 
8/20/2001
Author/Speaker: 
McKoy, Wade H.