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How to evaluate (and improve) your community's marketing. Part two: execution

Topic: 
ECONOMIC DEVELOPMENT--MARKETING PLAN
Author: 
Gann, John L.
Publisher/Date: 
Washington, D.C. : ICMA, 2008
Series: 
IQ report
Note: 
Includes bibliographical references (p. 23-24).
Additional Author: 
International City/County Management Association.