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Community branding: it's not as simple as it might seem

Topic: 
ECONOMIC DEVELOPMENT--MARKETING PLAN
Author: 
McEachern, Don.
Publisher/Date: 
2008
Note: 
In Virginia town and city. -- Vol. 43 - no. 1 (January 2008)
Summary: 
Community branding should address politics, diplomacy, architecture, economic development, arts and education--every touch point your community has with a consumer.