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Build jobs and tax revenues with smarter municipal slogans

Topic: 
ECONOMIC DEVELOPMENT--MARKETING PLAN
Author: 
Gann, John L.
Publisher/Date: 
Columbus, Ohio : Ohio Municipal League, 2012
Note: 
In Cities & Villages -- Vol. 60 - no. 3 (May/June 2012).
Summary: 
Ten characteristics of a municipal slogan that effectively support marketing a community, neighborhood, or downtown to businesses, tourists, or families.