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A Bi-state regional approach to marketing

Topic: 
ECONOMIC DEVELOPMENT
Author: 
Monroe, James W.
Publisher/Date: 
1989
Note: 
In Economic development review. -- Vol. 7 - no. 3 (Summer 1989)
Summary: 
Develop and organization and external marketing strategy for a seven county bi-state metropolitan area tied to the corporate structure of the Chamber of Commerce of Greater Kansas City, but with separate identiy, board, staff, and funding.